Helping
Retailers Grow... Site by Site
What We Do
What We Do
We are a full service retail real estate consulting company specializing in a wide array of site location and market research services. Our specialty is retail expansion planning including sales forecasting and usually incorporates one or more of the following:
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Feasibility studies.
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Trade area definition and analysis.
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Sales transfer studies.
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Competition review and analysis.
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Expenditure potential calculations.
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Sales forecasting (gravity models, analog development, regression models).
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Strategies for new market entries, and market expansions.
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Image analysis.
The following is a more complete description of the services we offer:
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Primarily used by the grocery industry.
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The gravity model is one of the most accurate forecasting methods available.
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PRC has 12 years of in-store grocery retail experience and 17 years of site location experience using the gravity model.
By studying this snapshot we can determine who your customer is, how far they drive to your store, and how much they spend.
Incorporating this knowledge of how your store performs today allows us to better predict how a new store will perform in a new location.
Analog sales forecasting is an excellent method for destination retail.
Turnkey GIS Forecasting Systems
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Through an Exclusive relationship with Site Perfect Research we also offer SitePro™, a software package customized with your proprietary sales and customer data. This comprehensive GIS software program provides strategic as well as individual site analysis capability. This easy-to-use software delivers professional market research on your desktop/laptop. The results of a SitePro™ analysis are conveyed in relative performance ratings or site indices which are displayed in thematic maps and reports.
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We can develop complete, easy to use, forecasting systems, that can be installed on your laptop and taken into the field.
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Work on-site with your brokers to identify the best sites in the market area for expansion.
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Determine the ramifications of a competitive entry on your deployment options, and forecast the sales of specific sites.
Computer Mapping/Target Marketing
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An excellent tool to help you see where and how well your concept and individual stores are penetrating.
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Can assist you with fine tuning your advertising and marketing programs.
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Easily visualize sales voids in a market.
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A critical aspect of successful store deployment is to determine how a new store impacts your existing stores and the resulting net new sales.
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Determine the amount of sales that will transfer to your new location.
If a location prevents you from opening additional profitable locations or forces you to close locations then the first location is not truly successful.
A market strategy gives you an overview of the entire market.
It helps you prioritize sites so that every new location maximizes sales and minimizes the impact on your existing store network.
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The key to any successful research program is collecting your existing customer’s information.
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We can design questionnaires and either administer or assist you in administering the survey.
Determine optimum tenant mix.
Our analysis can also be used to help you determine if a shopping center is worth purchasing and develop a re-tenanting strategy.
On Site Training and Consulting
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We can work on-site at your facilities to assist with sales forecasting backlogs, mapping, training and general consulting.
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Our vast experience in retail site selection across many different markets makes us qualified to assist you with letters of opinion or serve as expert witnesses.
